Social Media Marketing

Your business can be much more successful through a strong online presence on social networks.

Why
Social Media Marketing ?

Social Media Marketing is the branch of web marketing that uses social networks as a tool to spread the popularity of its products / services, to increase the number of customers, to increase the reputation of the brand and to improve the relationship with customers.

By social media we mean all online platforms, typical for web 2.0 , which allow a high level of interaction between users. Examples of social media are social networks (Facebook, Twitter, LinkedIn, etc.), photo / video sharing platforms (YouTube, Instagram, TikTok, etc.).

When creating a campaign with this tool, your efforts should be focused on creating content that attracts attention and encourages users to share their data. Such messages, if shared, are even more effective because they come from reliable and impartial sources (our friends / contacts on social networks). This form of marketing is based in part on word-of-mouth, which means that marketing actions are aimed at communication and mixed advertising, rather than in paid advertisements.

SOCIAL MEDIA STRATEGY

Analysis of the social ecosystem of the brand. We develop a complete social strategy to optimize visibility, reputation, interaction with users and sales / loyalty processes, defining metrics and objectives, defining the activities and contents necessary to achieve the set objectives.

ADVERTISING, CREATIVITY AND DEVELOPMENT

Managing advertising campaigns on Facebook, Instragram, Youtube, Twitter and Linkedin. Creative design and development of highly captivating campaigns (applications, contests, landing pages, mini-sites).

CONTENT CREATION

Defining valuable content to increase visibility and interaction. Producing content related to your target (photos, videos, infographics, e-books, etc.) Distribution of content on channels and networks that can trigger word of mouth. Monitoring and reporting.

MEDIA PROPRIETY AND SOCIAL INTEGRATION

Integration of social plugins and widgets on websites to increase interaction. Integration of the Open Graph and Google Authorship. Integration of advanced sharing functions (Facebook actions, Facebook connect, etc.). Social Wall integration that aggregates content from various profiles and brand pages.

SOCIAL PRESENCE MANAGEMENT

Management and monitoring of social presence. Configuration, personalization and optimization of social profiles and branded pages. Interaction with users, moderation and management of critical situations. Training for the corporate social media team. Monitoring and reporting.

SOCIAL BRAND REPUTATION

Analysis of reputation on social networks. Constant monitoring for real-time identification of mentions and actions. Planning strategies and corrective activities in case of negative citations. Analysis and alerts of competitors and keywords. Monitoring and reporting.